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Webdesign for KPW lawyers and law firm from Berlin

With the purpose of gaining new lawyer-clients, the law firm KPW from Berlin contacted us. The law firm consists of 6 specialist lawyers with a focus on commercial criminal law, employer criminal law, IT and data protection/IT forensics and corporate criminal law.

The goal was to implement an intuitive and minimalistic law firm website (bilingual in German and English), stylistically reminiscent of a modern magazine or professional journal with special color concept. This with very clean typography and editorial illustrations in collaboration with the illustrator Marie Luise Emmermann on the subject of law and firm photos by Alan Ovaska but also very authentic and unique compared to competing law firms in Berlin and their websites.

Client acquisition, including the booking of telephone appointments (time-based) and the secure contact of clients by e-mail, was implemented via a form in the footer area of the website.

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Further online marketing measures

In addition, several online marketing measures were conceived, including campaigns on legal topics and a specialist article section with extensive lawyer articles, e.g. on the topics of Encrochat or articles on Cum-Ex transactions. The focus here was on communicating the lawyers' expertise to the client (viewer of the website) and the law firm.

The new law firm website was programmed in "mobile first" format for smartphones and tablets with mobile display and optimized specifically for search engines (Google/SEO), reaching a score of 96% on mobile phones (iPhone/Android) and 94% on desktop computers (Apple Macbook/PC) on "Google PageSpeed Insights".

KPW law firm from Berlin