Written by Michael Kuphal
Date: 20th May 2019

Logodesign Berlin Agency

Reading time: approx. 4 MIN.

Logo Design from Berlin

We offer you creation of logos, that are unique and timeless.

Here we produce your corporate design and if you so wish a distinct website (Webdesign). Furthermore we offer specialised personnel from our network that can produce for example your prepress, brochures, business cards, print finishing (e.g. embossment, spot-, soft touch-, or structured coating) or advanced printing products such as packaging or exterior lettering.

Let your logo be designed in stages

A logo design should be carried out in several stages. From a brainstorming session (including to start a workshop in a small team) to the final drawing. Through this the design process is clearly arranged for you and you can correct the projects progress effectively. We prefer an agile design process with shorter concept, development and coordination phases.

Examples of logo design
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We handle and oversee the whole process. This includes all steps from the logo finding and optimisation to target audience testing and quality control.

Design a corporate logo with much efficiency

The identity of your company represented by your logo has a large significance and has to impress within a split second. The impact of your logo on your target audience will be shaped long term.

The overall impression of your company and the recognition value of your companies logo must work over all media and be reproducible, starting with your business cards as well as all subsequent print products created on their basis, such as the website.

the more high-quality - meaning intuitive, clean and individual - your logo, the more points you score with your target group. But a great logo is not everything, the wording of your texts, the quality of your product photos and the appearance of your employees together will construct the whole image.

Typography and symbols in logo design, word brand or image brand

There are pure text logos (word mark) but also combination of text and images or symbols (combined word and figurative mark). Purely figurative mark, logos that only consist of images or symbols (without text) can only be meaningfully used in conjunction with long term marketing, see evolution of the NIKE logo:


To establish a pure figurative mark you need extensive marketing. This may also be archivable with a very well thought out marketing campaign, much time and all available means.
The figurative mark (e.g. as symbol) represents stylised your business, products or services. Abstract logo symbols can also be used if they transport a clear message.

Company logo design - what are the important first steps

Firstly you should clearly define your target demographic as well as your products and services. Do your products appeal to the correct target group?

Precisely analyze your competitors and their market position. Check your planned business idea and compare the goals. What is your unique selling point and why do you offer unique products. This conceptional work must be made in written form beforehand.

Your company logo must transport a clear statement

The statement does not have to be complicated, it just needs to fit. We can help you to identify your key words and boil them down to a clear statement.

Company logo as vector graphic

We design, after the concept stage, the first draft as a sketches or vectors (vector graphics). The later final drawing of the logo will be delivered as an Adobe Illustrator vector - and also as an open vector. These can be used in all your future commercial needs.

In logo design stay true to yourself and don’t chase after current trends

Adjust your logo discreetly to the current zeitgeist.Only a distinct logo will be effective for your needs. Avoid a copy of current design trends, rather differentiate yourself from the masses.

logo design with space for further developments

Your logo and brand will grow over time. Company structure and corporate form might change. We, with our team, will be on your side for the long run and attend your questions regarding implementations of your logo into new technologies.

Conclusion

Marketing and publication of a new business or startup company is sometimes the hardest part, but it can only work with a perfect company identity, on the basis of your logo. contact us if you have questions regarding logo designs! We would like to give you an assessment.

Article by Michael Kuphal, Webdesign Berlin
Michael Kuphal and his team develop customized websites and consult in the areas of server solutions, security, barrier-free web design, ranking optimization and DSGVO modifications. In the network further specialists are available among other things for editorial photography, print productions, VR, 3D, APP-, Game development and Socialmedia companies, which can be used project-oriented.
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